Began at Western: February of 2020
Summary of Current Role:
Parrish leads NIL initiatives, focusing on creating commercial opportunities for Bronco student-athletes, supported by ASP's team of industry-leading experts.
His responsibilities also include guiding educational programs, leading departmental NIL strategies to maximize athlete opportunities, and serving as the primary liaison for both internal and external stakeholders.
Career History:
WMU Athletics :: General Manager – NIL (2024 – current)
WMU Athletics :: Director of Football Operation (2020 – 2024)
University of Arizona :: Assistant Athletic Director/Football (2012 – 2018)
University of Michigan :: Director of Football Operations (2010 – 2012)
University of Michigan :: Operation and Recruiting Assistant (2008 – 2009)
West Virginia University :: Operations Graduate Assistant (2006 – 2007)
Career Highlights:
In 2015, Parrish was named as a finalist for Football Scoop’s National Director of Football Operations of the Year award. He has served on the Executive Board for the National Football Operations Committee and as a member of the College Football Playoff Advisory Group.
Education:
West Virginia University :: Master of Science in Sport Management (2008)
West Virginia University :: Bachelors of Business Administration (2006)
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