KALAMAZOO, Mich. – Western Michigan University Athletics has announced a new partnership with SeatGeek, naming the platform the Official Secondary Ticket Marketplace for all WMU Athletics ticketed events. The integration, made possible through WMU's existing partnership with Paciolan — a national leader in ticketing, fundraising, and technology solutions for college athletics and live entertainment — marks another significant step forward in the department's ongoing commitment to innovation, convenience, and enhancing the overall fan experience.

"This partnership is all about making things easier and more secure for our fans," said Deputy Director of Athletics, Elaine Russell. "By integrating SeatGeek directly into our Paciolan ticketing system, we're providing a trusted, streamlined way for Bronco fans to manage their tickets. It keeps the entire process — from purchase to resale to game day entry — simple, safe, and all in one place."

Through the SeatGeek integration with Paciolan, fans can resell their tickets directly within their WMU Athletics My Account, eliminating the need for manual transfers or third-party coordination. The integrated barcode technology ensures all tickets are verified, secure, and mobile-ready, creating a seamless experience from purchase to venue entry.

SeatGeek's platform empowers fans with smart tools to:
· Intelligently price their tickets
· Track sales in real time
· Automatically transfer tickets to buyers
· Receive payouts within 48 hours after the event

This official marketplace provides Bronco fans with a convenient and trusted resale option while helping maintain ticket integrity across WMU Athletics venues.

For more information, visit wmubroncos.com/tickets.