KALAMAZOO, Mich. – Western Michigan Athletics is excited to announce the relaunch of its Official NIL Store through a new collaboration with Campus Ink and Rally House, providing Bronco fans with an expanded selection of officially licensed student-athlete merchandise.

Building upon the NIL Store launched with Rally House in 2025, the enhanced platform, powered by Campus Ink, features personalized merchandise showcasing the names and likenesses of Western Michigan student-athletes.

"Creating meaningful opportunities for our student-athletes to benefit from their name, image and likeness continues to be a priority for Western Michigan Athletics," Interim Vice President and Director of Athletics Elaine Russell said.

"This collaboration with Campus Ink and Rally House allows us to build upon what we started with our NIL Store and provide our fans with an even better way to support and celebrate the Broncos who represent Western Michigan."

Nearly 200 Bronco student-athletes have already opted into the program, giving fans the opportunity to shop for personalized collections featuring their favorite WMU student-athletes. Participating student-athletes receive 15 percent of sales from their individual merchandise, providing a direct way for fans to support the Broncos with every purchase.

"As the Official Online Retailer of Western Michigan Athletics, we're thrilled to team up with Campus Ink to offer Bronco fans a broader selection of NIL merchandise than ever before," Rally House Vice President of Merchandising Dana Lewis said. "Fans get more choices to show their WMU pride, with the added bonus of supporting Bronco student-athletes."

"Campus Ink is thrilled to add Western Michigan to its NIL Store platform as we provide officially licensed apparel opportunities to their student-athletes," Campus Ink VP of Sports Adam Cook said. "We take pride in giving schools, athletes and fans a seamless merchandising experience so they can support their favorite player on gameday."

As additional Bronco student-athletes opt in, new collections will continue to be added to the store, featuring custom products and an expanding variety of styles and merchandise.

Fans can shop the official NIL store beginning today and support their favorite Broncos while sporting officially licensed Western Michigan gear.