KALAMAZOO, Mich.: Western Michigan Athletics is excited to announce the launch of its Official NIL Store powered by Rally House. As part of the official online store, the NIL store offers Bronco fans a unique opportunity to support their favorite student-athletes directly through the purchase of officially licensed merchandise.
 
Currently, over 140 student-athletes are participating in the NIL Store, which features personalized collections for each athlete. Fans can find t-shirts, crewnecks, and hoodies adorned with the athletes' names and jersey numbers. Every purchase made in the NIL Store benefits the student-athletes, providing them with earnings that enhance their collegiate experience. The store will continually add new student-athletes as they opt into this opportunity, with each collection showcasing custom products to offer a variety of options for every fan's style.
 
"This is another step forward in our commitment to empowering student-athletes and engaging our fans," said Vice President/Director of Athletics Dan Bartholomae. "The NIL Store not only celebrates the talents and individuality of our athletes but also strengthens the connection between the Bronco community and those who proudly represent it on and off the field."
 
Fans can shop the Official NIL Store starting today. Don't miss this chance to support the Broncos while sporting officially licensed WMU gear that directly supports Western Michigan's student-athletes.