KALAMAZOO, Mich. – The Broncos Will Reign (BWR) Collective – the official NIL collective of WMU Athletics -has announced the inaugural Reign Together Day, on Tuesday, November 19th. On this day, WMU alumni and supporters are encouraged to help support and resource the NIL collective in an effort to retain and recruit the best Bronco Student-Athletes with 100% of support going directly to student-athletes.
In support of this important initiative, WMU Athletics, the Bronco Athletic Fund and the BWR Collective have continued their strategic collaboration by assigning Bronco Athletic Fund (BAF) priority point credit to contributions made by Bronco Athletic Fund members to the BWR Collective. This partnership ensures that Bronco Athletic Fund members that support BWR receive the stewardship benefits.
Priority Points are awarded by WMU Athletics to allocate tickets for postseason and away games, as well as to fulfill seating and parking upgrade requests. Members of the Broncos Will Reign (BWR) Collective will earn two Priority Points for every $100 contributed to the collective, with points retroactively applied for donations made since January 1, 2023. To qualify for BAF Priority Points through the collective, members must also be a BAF member at the $50 level or higher.
Current BWR members are invited on November 19th to take advantage of the new priority point benefit, to upgrade to a higher level of membership or to refer potential new members to the collective. All current and new members will be entered to win exclusive prizes throughout Reign Together Day.
"We are excited to expand our partnership with Western Michigan University Athletics through the awarding of Bronco Athletic Fund priority points. This new benefit provided to Broncos Will Reign supporters will contribute to an even better experience for Bronco fans," said Broncos Will Reign Director Mitch Zajac. "We continue to be committed to a united front on Name, Image & Likeness; enhancing the student-athlete experience and helping our coaches retain and recruit top talent. We look forward to seeing Bronco Nation REIGN TOGETHER on November 19th to take their support of Broncos Will Reign to the next level. Together we can Empower Champions and Inspire Change"
"As the landscape of intercollegiate athletics continues to evolve, institutional alignment surrounding NIL initiatives is imperative," added Vice President and Director of Athletic Dan Bartholomae. "We appreciate the partnership of WMU Advancement and the Alumni Association and we ask our fans to support Reign Together Day."
In support of Reign Together Day, announcements will continue throughout the week and supporters may visit www.broncoswillreign.com to contribute.
The official NIL collective of WMU Athletics, Broncos Will Reign, has assisted WMU coaches retain and recruit top student-athletes since being formed in January of 2023. Initially founded by WMU alums Jason Babin, Scott Selzer and Mitch Zajac to help Marshawn Kneeland remain at WMU when he was being pursued by Power Five football programs, the collective has supported many Bronco student-athletes since 2023. As the landscape of collegiate athletics continues to evolve, it is important for the collective to continue to grow its support of Bronco student-athletes and programs. Follow on X/Twitter (@BroncsWillReign), Instagram(@BroncosWillReign) and Facebook (facebook.com/broncoswillreign) to keep updated on all things happening with Broncos Will Reign. WMU supporters may also visit www.broncoswillreign.com to learn more and support their favorite Bronco athletes.
