Gina Gonzales was hired as Senior Associate Athletics Director for Advancement & Engagement in June of 2024. In her role, Gonzales is responsible for planning and managing development-focused programs to increase philanthropic support for the athletic department. She oversees annual giving, priority seating, sport-specific giving, and major gifts.
Gonzales brings a wealth of experience and a proven track record in athletic administration and fundraising to WMU and the athletic department. Most recently, she served as the Associate Athletic Director for Resource Development at Baylor University, where she played a pivotal role in achieving the two highest fundraising years in Baylor Athletics' history and increased annual cash donations by over 45%.
Throughout her career, Gonzales has demonstrated exceptional leadership in developing strategic visions to meet and exceed revenue goals. She spearheaded Baylor Athletics' capital campaign and was instrumental in creating fundraising strategies and seating policies for a new $212 million basketball pavilion, projected to increase ticket revenue by $2.5 million annually. Her innovative approach also resulted in establishing a new football premium area, adding $800,000 in annual donations.
Gonzales holds a Master of Science in Administrative Studies/Sport Administration from Missouri State University and a Bachelor of Science in Sport Management/Business from Mount St. Joseph University. Her previous roles include Assistant Athletic Director for Development, Marketing, Communications & Operations at Baylor University, Assistant Athletic Director for Marketing and Fan Experience at Georgia Tech Athletic Association, and several other key positions at the University of Georgia Athletic Association, Drake University, and the University of Wisconsin-Milwaukee.
