KALAMAZOO, Mich.: — As the landscape of college athletics continues to evolve, Western Michigan University (WMU) Athletics is proud to announce the Broncos Will Reign Collective as the official NIL collective of Bronco Athletics through a strategic sponsorship agreement with Van Wagner's Bronco Sports Partners, WMU's multimedia rights holder.
Supporting the Broncos Will Reign Collective has never been more vital in the rapidly changing landscape of college athletics. Through its sponsorship with Bronco Sports Partners, the collective will enjoy extensive visibility across WMU's official platforms, offering valuable opportunities to engage with the Bronco community and showcase its impact.
"We have already seen lives change through the Broncos Will Reign NIL Collective. In an evolving intercollegiate athletics landscape, we are excited about this opportunity to embrace our NIL Collective as a true partnership that seeks to recruit and retain the best Bronco student-athletes and allow them to achieve their dreams right here at Western Michigan University," said Vice President/Director of Athletics Dan Bartholomae. "We appreciate the generous contributions that jump-started this effort one year ago, and ask our supporters to get on board as we empower champions and inspire change."
The Broncos Will Reign Collective, led by WMU alums Jason Babin, Scott Selzer, and Mitch Zajac, plays a crucial role in allowing our coaches to recruit and retain top talent while also providing student-athletes with the opportunity to capitalize on their Name, Image, Likeness. Such NIL activities include autograph signings, social media promotions, camps, clinics, special appearances, speaking engagements, and more. Through collaboration with local community partners, the collective will not only provide financial support for Bronco student-athletes, it will also empower them to make a positive impact in the community. "The Broncos Will Reign Collective made a huge difference for me and I believe changed the trajectory of my football career. After the 2022 season, I was presented with transfer options and significant NIL opportunities, but thanks to the support from the Broncos Will Reign collective and my belief in Coach Taylor, I stayed in Kalamazoo to finish my career as a Bronco," said Marshawn Kneeland, Bronco Football Alum and 2024 NFL Draft 2nd Round Pick by the Dallas Cowboys. "It wasn't just about the money—it was about giving back to the Kalamazoo community. I'm proud to have been part of a program that cares about its athletes and the community. The future of the Broncos Will Reign Collective depends on your support. "
Fans looking to support Bronco student-athletes can donate to the Broncos Will Reign Collective with 100% of all donations go directly to the student-athletes. With various donor levels, your contributions grant you access to exclusive events, merchandise, and other exciting perks.
Donor Levels:
• $250 – Includes a Broncos Will Reign decal, monthly raffle entry, monthly newsletter, and access to special events.
• $500 – In addition to the above, donors receive exclusive Broncos Will Reign apparel and access to premium events like meet-and-greets and practice sessions.
• $1,000 – Includes all the above, plus a personalized video message from a student-athlete or coach of your choice and an exclusive sideline apparel item.
• Student Membership ($100) – Enjoy the same benefits as the $500 membership.
As the Broncos Will Reign Collective becomes an official sponsor of WMU Athletics, fans have the exciting opportunity to participate in the Broncos Will Reign Online Auction. Starting today and running through Sunday, September 15th at 11:59 PM, fans can bid on exclusive items and unforgettable experiences. Featured auction items include:
• Signed Football Helmet by Coach Taylor
• Signed basketball by Coach Stephens and Coach Clipfell
• Signed Hockey Puck by Coach Ferschweiler
• Volleyball Match VIP Experience
• Gymnastics Meet VIP Experience
• Two pregame sideline passes for the Homecoming football game
• Dinner for four with Coach Lance Taylor
For more information on the Broncos Will Reign Collective or to contribute, please visit the official website.
