KALAMAZOO, MI – Rally House, a leading sports and merchandise retailer, is now the official online team store for Western Michigan University Athletics. The Official Online Team Store of the Broncos offers an impressive assortment of authentic WMU apparel and merchandise from the top brands in the industry. This new partnership will benefit students and fans with easier access to Bronco gear from the Rally House Broncos Team Store and the many Rally House locations around Michigan - including buy online, pick-up in store.
 
Rally House is the ideal retailer for Western Michigan Athletics, as the company is known for top-tier NCAA gear. Customers will find WMU jerseys, hats, drinkware, collectibles, and many more awesome products to put their team spirit on display in The Official Online Team Store of the Broncos.
 
"We are excited to continue our expansion into the Michigan market with the Official Online Team Store of the Broncos! We strive to bring the most robust product assortment to Western Michigan fans," explains Aaron Liebert, CEO of Rally House.
 
Rally House stands out for its focus on delivering superior customer service online and in-store. Patrons can buy online, pick-up in store, and make simple returns at any physical storefront, including the recently opened Rally House Portage.
 
"We are so excited to partner with Rally House as WMU Athletics' first athletic department controlled exclusive online retailer.  The partnership will allow our fans new and improved access to exciting merchandise through a growing and trusted platform in Rally House.  We look forward to growing our inventory and working directly with our fans to provide the best gear for all WMU events,," says Dan Bartholomae, Vice President and Director of Athletics of Western Michigan University.
 
The company is excited to be the official online team store for WMU Athletics to bring a new and improved shopping experience. Customers can start gearing up today by visiting a Rally House near them or exploring the store at shopwmubroncos.com. Bronco fans can expect to see licensed NIL merchandise in Fall 2024.
 
About Rally House 
Rally House and Sampler Stores Inc. is a family-owned specialty boutique that offers a large selection of apparel, hats, gifts and home de´cor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams in addition to locally inspired apparel, gifts and food. Proudly based in Lenexa, Kansas, Rally House operates 220+ locations across 21 states.