KALAMAZOO, Mich. -- Western Michigan University Director of Athletics Kathy Beauregard has announced an extension of the department's partnership with adidas, keeping Bronco Athletics in the brand through the 2027-28 academic year.
"adidas has been a tremendous partner for Western Michigan athletics and we're thrilled to continue that relationship for the next seven years," Beauregard said. "Through this extension, adidas has enhanced our ability to support our Bronco student-athletes. We'll continue to provide cutting-edge apparel and footwear to our programs, while also giving our fans outstanding merchandise to choose from when they represent the brown and gold."
With the updated contract, adidas will continue to be the primary provider of footwear, apparel and uniforms for all 16 varsity programs at Western Michigan. The contract will run through May 2028.
About Western Michigan University & Bronco Athletics
Located in Kalamazoo, Michigan, Western Michigan University is a learner-centered, research university, building intellectual inquiry and discovery into undergraduate, graduate, and professional programs in a way that fosters knowledge and innovation, and transforms wisdom into action. As a public university, WMU provides leadership in teaching, research, learning, and service, and is committed to enhancing the future of our global citizenry.
WMU Athletics is composed of 16 varsity teams and a member of the Mid-American Conference and National Collegiate Hockey Conference. Under the lead of Kathy Beauregard, the longest-tenured athletics director in the Mid-American Conference and one of just 11 female athletics directors in the NCAA Football Bowl Subdivision, WMU has won 60 conference championships over her 24-years at the helm. In addition, the Bronco football team has received eight bowl invitations, including a New Year's Six invitation to the Cotton Bowl following an undefeated 12-0 regular season and MAC Championship in 2016.
About adidas
With North American headquarters in Portland, Oregon, the adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional heartbeat sports and local sneaker culture. This has enabled the brand to transcend cultures and become one of the most recognized and iconic, on and off the field of play.
adidas is positioned as a premium sportswear brand that caters to all, from elite professional athletes and teams to any individual who wants to make sport part of their lives, spanning footwear, apparel, and accessories and gear.
Driven by a relentless pursuit of innovation as well as decades spent accumulating sports science expertise, the brand helps athletes of all levels to make a difference – in their game, in their life, in their world. This is anchored in our company's purpose that, 'through sport, we have the power to change lives'.
